IronVault founders and coaches on the training floor

Built fromdiscipline.

IronVault was founded on a simple idea: people do not need more motivation, they need a plan, a standard and someone who notices when they stop showing up.

Founded
2019
Members
15,000+
Coaches
30+
Floor space
2,400 m²
The IronVault strength hall at night
Our story

Seven years of
doing it properly.

We opened in a converted workshop with second-hand plates and a rule that still stands: no one trains without a plan. That rule turned a small strength room into a performance club with thousands of members and a coaching team that competes at national level.

We have never chased trends. No gimmick classes, no crash challenges, no equipment we would not use ourselves. Just progressive overload, honest coaching and a floor that is maintained like a professional facility.

0+
Members
0+
Sessions coached
0%
12-month retention
Our philosophy

Discipline over motivation.

Motivation is weather. Discipline is climate. We build systems that work on the days you do not feel like training.

Principle 01
01

Progress is measured

If it is not written down, it did not happen. Every member has numbers we review together.

Principle 02
02

Technique before load

We earn the right to add weight. Coaches correct in real time, every session.

Principle 03
03

Recovery is training

Sleep, nutrition and deloads are programmed, not left to chance.

The road here

Seven years, one standard.

2019

A garage and four platforms

IronVault started as a 90 m² strength room with four platforms, one squat rack and a whiteboard of numbers. Members trained because the coaching was honest.

2021

The first coaching team

Five full-time coaches joined and the first written programs replaced ad-hoc sessions. Retention doubled in a year.

2023

The performance floor

We opened the 2,400 m² flagship with a sled track, recovery lab and a strength hall built around 18 platforms.

2025

Tracking everything

The IronVault app launched — every set logged, every block reviewed, every member with a dashboard.

2026

15,000 strong

Today over 15,000 members train under the Vault standard, with thirty coaches and a community that keeps each other accountable.

IronVault members training together in a group session
Our community

The room raises
the standard.

Members spot each other, chase each other and show up for each other. We run seasonal challenges, in-house lifting meets, a Saturday team session and a members-only run club — because accountability beats willpower.

  • Quarterly strength and conditioning challenges
  • In-house powerlifting meets twice a year
  • Free technique workshops every month
  • Member socials, run club and recovery sessions
Our coaches

Specialists, not generalists.

Strength, performance, conditioning, mobility and nutrition — each discipline led by someone who has spent a decade in it.

Meet all coaches

Portrait of Marcus Reed, strength coach Strength Coach

Marcus Reed

NSCA-CSCS · Starting Strength · IPF Level 2

Portrait of Olivia Hayes, performance coach Performance Coach

Olivia Hayes

NASM-PES · UKSCA · Sprint Mechanics L3

Portrait of Ethan Cole, personal trainer Personal Trainer

Ethan Cole

ACE-CPT · TRX · Kettlebell L2

Portrait of Maya Brooks, nutrition and fitness coach Nutrition & Fitness Coach

Maya Brooks

PN Level 2 · ISSN · Yoga RYT-500

Our mission

Make strength normal.

To give every member the coaching, environment and data they need to become measurably stronger — and to make that pursuit a permanent part of their life, not a twelve-week phase.

Start Your Assessment

Athletes training together in the IronVault performance floor
The last step is the first rep

Your strongest version is waiting.

Stop waiting for motivation. Build discipline.